TATA

Client Name:

TATA

Objective

To launch the TATA Safari Storme in the most exceptional manner.

Campaign Performance:

Total Number of Registrations: 13,000+
Total Number of Active Users: 10,000+

The best pictures were formulated into a collage and used as the Facebook Cover Image for TATA Safari Storme’s fan page. Few lucky winners were even gifted with Safari Storme Extreme Kits.

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ABOUT

The TATA group’s core principle is to advance the quality of life of the communities it serves globally, through long-term stakeholder value creation. TATA Motors pitched Safari Storme as ‘The Real SUV’ that takes on every rugged terrain and in line with this communication; the promo was targeted at adventure enthusiasts and adrenaline junkies.