To launch the TATA Safari Storme in the most exceptional manner.
Total Number of Registrations: 13,000+
Total Number of Active Users: 10,000+
The best pictures were formulated into a collage and used as the Facebook Cover Image for TATA Safari Storme’s fan page. Few lucky winners were even gifted with Safari Storme Extreme Kits.
The TATA group’s core principle is to advance the quality of life of the communities it serves globally, through long-term stakeholder value creation. TATA Motors pitched Safari Storme as ‘The Real SUV’ that takes on every rugged terrain and in line with this communication; the promo was targeted at adventure enthusiasts and adrenaline junkies.