MagicBricks.com’s New Year’s Social App goes Viral
In order to build brand connect and to engage this follower base, MagicBricks.com decided to launch a topical app aimed at the New Year – one that would enable users to ‘make a new year resolution’. That’s not all – the app came with a twist.
People normally forget new-year resolutions…this app came with a promise that it would help people remember their resolutions right through 2013 – by periodically posting their resolutions back on their timelines. This app was therefore rightfully named as ‘My Abiding Resolutions 2013’.
My Abiding Resolutions of 2013, was launched in December 2012 and response snowballed within just a few days of its launch.