‘Freaky Traveller Hunt’ Is On Facebook Studio On Facebook Studio
Crowdsourcing ideas is not a new trend but we rarely find this brilliant idea being adopted by brands. We have seen how Micromax is organizing logo redesign contest on Facebook. The Indian TV channel FOX Traveler did the same while it was hunting for a host for its new show, The Freaky Traveller. Facebook was the obvious choice since the mass was out there but the challenge was of designing a right campaign to appeal to the masses and that too in a month. In comes the team of BrandAppZ that built an interactive Facebook app to set the right pace of the whole campaign.