mediakit

Harpreet Bhatia, Co-founder and CEO, BrandAppz, which implemented the campaign for Sony Pictures India, said, “When working for a brand, we at BrandAppZ, always try to come up with something new, something that has not yet been done by anyone in Social Media, at least not in India. We implemented the same logic to the Social Network Movie Contest as well. It is a text contest in which the tag line of the movie is discussed ‘Can huge success be achieved without making enemies?
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The application tab for Chalo Campus was created on the Navbharat Times Facebook page, and given a look of the Facebook Wall itself. It allowed prospective students to post questions for the experts, who were university professors, on the right career path to choose. A dedicated team of experts was set up to answer the queries coming on the social networking site by Navbharat Times. Jaspinder Bhatia, COO and Co-founder, BrandAppz, said, “We replicated Facebook experience inside the application, like the features of Wall, so that people need not feel unfamiliar with page.”

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Crowdsourcing ideas is not a new trend but we rarely find this brilliant idea being adopted by brands. We have seen how Micromax is organizing logo redesign contest on Facebook. The Indian TV channel FOX Traveler did the same while it was hunting for a host for its new show, The Freaky Traveller. Facebook was the obvious choice since the mass was out there but the challenge was of designing a right campaign to appeal to the masses and that too in a month. In comes the team of BrandAppZ that built an interactive Facebook app to set the right pace of the whole campaign.

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It was not easy to spend hours downloading videos, waiting for flash   files to open up and links to various web servers to function smoothly. But the work was scintillating enough to keep me glued to it. After   several litres of coffee, I was transported to a world where everything   seemed possible.

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This edition will give viewers a chance to win exciting tailor-made holidays; from adventure in the Swiss Alps or a romantic getaway with your better half, to the finest fondue and chocolates for foodies or a just a relaxing vacation, this season has it all. The show promises to be more than just a perfect holiday – it’s the adventure of a lifetime!
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NDTV Good Times brings back new season of ‘Swiss Made Dreams’ with Switzerland Tourism. Starting 21 October, ‘Swiss Made Dreams’ will air every Sunday at 10 PM. This time it is packed with more adventure, dreams and lots more…

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NDTV Good Times and Switzerland Tourism make your wildest dreams come true with SWISS MADE DREAMS. This season of the show, 13 lucky winners went on a dream vacation on an all-expense paid trip, where they fulfilled much more than their dreams.

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The NBT Dussehra Darpan application is receiving massive response and has become a craze this festive season.
The Delhites are uploading their photographs posing as various Ramayana Characters. This application has added fun to the dhamaal happening in the festive season. Viral in true sense the app has participants from all over Delhi- NCR . Join the fun….

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BrandAppZ feels privileged to support one of the premier banks, ICICI to shoot up their Facebook Engagement with an amazing application called the ‘Fan of the month’. The application earned a mention in Lighthouse Insights. Here is what the blogger has to say. “Most of the top Indian banks are on social media and doing a handsome job at that. The official Facebook page of ICICI bank has launched a massive search for the ‘Fan of the Month’ beginning June.

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The current slogan of ICICI is ‘Khayaal Aapka’ which simply means that ICICI takes care of its customers in the best possible way and is at their service 24×7. BrandAppZ was given a task to build a campaign around this theme – a campaign that reflects the same idea. We decided to go for a photo contest considering it as the best way of expression,” said Harpreet Bhatia, Co-Founder and CEO, BrandAppZ.

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The Tata Safari Storme is in search of its ‘Biggest Fan’, through a contest on Facebook. Through the ‘Biggest Fan’ contest, 3 winners will receive an opportunity to experience the thrills of off-roading, in the new Safari Storme. The contest is open to participants from Dec 10 – 20, 2012. Participants can log on to the Biggest Fan app on the official Tata Safari Facebook page (www.facebook.com/tatasafari), and complete two simple steps – write a caption on the image of the new Safari Storme, and describe how they would like to embark on an adventurous journey, in the ‘Real SUV’. Participants can also share their entries on their own Facebook walls, to gather votes from friends. Powered by BrandAppZ.com.

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In order to build brand connect and to engage this follower base, MagicBricks.com decided to launch a topical app aimed at the New Year – one that would enable users to ‘make a new year resolution’. That’s not all – the app came with a twist.
People normally forget new-year resolutions…this app came with a promise that it would help people remember their resolutions right through 2013 – by periodically posting their resolutions back on their timelines. This app was therefore rightfully named as ‘My Abiding Resolutions 2013’.
My Abiding Resolutions of 2013, was launched in December 2012 and response snowballed within just a few days of its launch.

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TATA Motors is pitching Safari Storme as ‘The Real SUV’ that takes on every rugged terrain and in line with this communication the latest promo is targeted at adventure enthusiasts and adrenaline junkies. The new sustenance campaign for Storme is called “What’s in your Mirrors?”
The contest, activated through TATA Safari’s Facebook Brand Page and the visually dramatic “What’s in Your Mirrors?” promo microsite, asks fans to submit pictures from their past adventures (the rear-view mirror connection). Selected pictures could be featured on the new Safari Storme TVC or be used as TATA Safari’s Facebook Cover Photo.
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India’s first online digital channel, Trendspotters.tv, has announced ‘India’s hunt for its Trendspotter’ – A Contest now live on Facebook & Twitter. Powered by BrandAppZ, under this contest, you simply have to capture some unique trend setting phenomenon from your city and upload the image or video on the Trendspotters.tv fan page. This Pan India Contest entitles the trendspotter with maximum votes to win a grand prize of Rs. 1 Lakh. Grab the news bites about this unique campaign here…

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