Recent studies portray that most of the populace is conducting online research for reviews about companies and their products before settling their purchases. Therefore, when your clients, and of course potential clients, evaluate you on the basis of your online reputation, it is more than just obligatory that you remain in total control of it.
If you “Googled” your name or your firm’s name this instant, what would you see? Perhaps a freshly laid-off employee has some hostile opinions about your firm’s management. Maybe a business competitor has been furtively targeting you on different consumer review websites which resulted in unreciprocated customer grievances. Or maybe you are a high-profile individual who wants to know what is being talked about you on various social platforms. Adding to the misery, more than 47% of internet users aggressively use Social Media to vent out aggravation concerning your firm or products.