Facebook rolled out a new and improved streamlined look for ‘Pages’ on desktop that has made it easier for people to discover the information they want and helps the Page admins to find the tools they use the most.
In the earlier design, both the columns served as the Timeline; posts were tottered between the left and right columns as the users scrolled down. The redesign includes a dual column layout, similar to the old design, but the right column is now the Page’s updates and the left column of the timeline features details and information about the brand/business, including a map, hours of operation, contact numbers and website URL, as well as photos and videos.
The redesign also portrays that Facebook is moving away from tabs – which has been the most admired tool for almost all Facebook marketers to magnetize user attention towards contests and to get users to visit other applications, such as a Twitter feed, Pinterest feed, Events or website updates. Page admins can still attract users to the brand’s/firm’s website or contest, but it’s obvious that this will have to be done through News Feed posts.
No matter where you are on your Page, you can now view details about the ads that are running, new likes, as well as all unread notifications and messages. You can click on any segment in the ‘This Week’ component for additional details.
The ‘Pages to Watch’ feature facilitates Page admins to fabricate a list of Pages comparable to their own and contrast and evaluate the performance of their Page with that of the businesses they worry about.
Facebook has also added innovative navigation options on the top of the Page, making it easier to access Page activity, insights and settings. The ‘Build Audience’ menu at the top of the Page proffers direct access to the ‘Ads Manager’ account.
Whereas some marketers will perceive this as a maneuver by Facebook to get brands to invest more in advertising, it could be proof that users aren’t expected to visit a page’s timeline and would rather connect with a brand by considering content in their News Feed.
Does this signify further advertising to get into users’ News Feeds? Facebook might be free for users, but it is aimed towards costing either time or money (probably both), if you’re looking to grow your business or engender sales.